A Local Garden Business, Ready to Compete Online
Client: Willowbrook Garden Services, Northamptonshire
Challenge
Willowbrook had relied on word of mouth and a single static page for years. It didn't rank for local searches, wasn't clear about which services they actually offered, and had no way for customers to get in touch beyond a phone number buried in the footer.
Approach
We built a clean, easy-to-navigate site on edgeCMS with dedicated service pages for lawn care, garden clearance, and seasonal maintenance, each with local SEO in mind, proper meta titles, structured content, and location-specific language for Northamptonshire and the surrounding villages. A simple enquiry form was added to every service page, and the owner was given a straightforward CMS login to update seasonal offers herself.
Results
Within the first two months of going live, Willowbrook started appearing on the first page of local search results for “Garden Maintenance Northamptonshire,” and enquiries through the website overtook phone enquiries for the first time. The owner now updates seasonal pricing and adds new photos of finished jobs herself, with no developer involved.